QTOC stands for "Quest To Own Control," inspired by the Japanese spirit of self-discipline. It's the idea of finding strength and beauty through habits, much like the traditions of samurai or the elegance of Yamato Nadeshiko.

Skincare is more than just a routine.
It’s a ritual of caring for yourself, of cleansing and restoring balance—morning and night. With QTOC, we celebrate this Japanese philosophy by creating a habit of purity and self-care.