Brand Story
❝ Believing in the Wisdom of Japan, Advanced Science, and the Power of Will. ❞
CEO / Kota Kawase
Here is the story behind the birth of QTOC and the message I want to share with you.
Insights and Regrets as an Athlete
The inspiration for QTOC emerged from my journey as an athlete—countless injuries and eight surgeries led me to question my routines. After dedicating ten years to professional soccer, I faced the prospect of retirement. During this time, I discovered a new passion: beauty and skincare. Just like an athlete’s training, skincare relies on the power of consistent habits. Yet, to sustain these routines, we must believe in them. My biggest regret as an athlete is not trusting a routine that truly worked for me. This regret ultimately fueled my desire to create a skincare brand that people could rely on — QTOC.
Living in Harmony with Nature: Values from My Hometown
Growing up in Hokkaido, surrounded by nature, taught me the importance of living harmoniously with our environment. Sustainability is more than just a trend; it’s an essential way of life. At QTOC, we strive to incorporate this timeless Japanese value, offering skincare that connects us to nature and respects the future.
Using Japanese Ingredients to Preserve Tradition and Support Local Industry
QTOC products feature natural, locally sourced Japanese ingredients. This choice not only reflects our commitment to quality but also our desire to connect people with the land and culture of Japan. By supporting local industries and sustainable growth, we help preserve traditional craftsmanship for future generations. With ingredients like bakuchiol and other Japanese botanical extracts, we aim to deliver skincare that is both effective and gentle on the skin.
The “Beautiful Skin Spiral”: Quest to Own Control
The name QTOC comes from the Japanese concept of self-discipline (“Quest To Own Control”). It represents a philosophy rooted in Japanese values, aiming for a beautiful harmony of mind and body. Skin constantly battles external stressors, and true skincare should strengthen its natural defenses. At QTOC, we call this the “Beautiful Skin Spiral”—a cycle of continuous improvement that leads to healthier, more resilient skin.
For Long-Term Beauty: Building Better Habits
At QTOC, we cherish the concept of "habit" and seek to empower you on your skincare journey. For those struggling with dry, sensitive skin or anyone who has lost confidence in their skin over time, we aim to be a brand that brings joy to your daily skincare rituals and fosters positive change. May QTOC accompany you on a path toward a life filled with hope and confidence, where you can learn to love your skin and, ultimately, yourself.